The New Balance 550 silhouette was originally released way back in 1989 as a highly functional hoops shoe, but this underrated silhouette made its comeback in 2020 when Aimé Leon Dore refreshed the silhouette and the collab secured the 550s place in collections across the globe. In the wake of the collaboration’s success, New Balance has launched brand-new colourways that nod to the style’s origin story, and the New Balance 550 Red is first in line to steal a place in your rotation. The upper is crafted from leather with a perforated panel encouraging air to flow freely around the foot. New Balance’s signature ’N’ logo takes pride of place on the sidewalls, while ‘550’ is embroidered next to the toe, because this silhouette deserves to be shouted about. A versatile sneaker with endless styling potential, add the New Balance 550 Red White to your rotation now. New Balance 550 Red | BB550SE1 | Laced