The New Balance 550 White Purple Womens follows New Balance’s faultless formula of a white leather base and midsole alongside a pop of colour, with a vibrant violet shade being this pair’s colour of choice. Aimé Leon Dore gave this archived model a modern update after stumbling across an image of the OG 550’s, resulting in a wave of popularity for this upgraded silhouette. With its perforated white panels and hits of vivid purple mesh peeking through, this '80s-inspired shoe is brought to life through its vibrant colourway. Finished off with variations of branding, such as the purple “550” and subtle white lettering on the midsole, it's easily recognisable from every angle. With its unique accent shade and sporty look, the retro New Balance 550 White Purple Womens is the bright hit your collection needs. New Balance 550 White Purple Womens | BBW550WB | Laced